Big brewers hit back with National Lager Week
1 April, 2009

£50m celebration of standard lagers set for the summer

The UK's 'Big Four' brewers are aiming to scupper growing sales of cask beer 
with a celebration of standard lager.

InBev UK, Heineken UK, Molson Coors Brewing Company and Carlsberg UK have 
joined forces to declare August 3 to 9 2009 as National Lager Week.

The brewing giants are understood to have been inspired by the success of 
Cask Ale Week, which kicks off next week (April 6 to 13). They have pledged 
to invest £50m in advertising and marketing support, believing that they can 
encourage consumers to 'love a lager' and order standard keg beers.

A spokesman for the newly formed Brewers United Loving Lager group denied 
that the choice of date - the same week as CAMRA's long established Great 
British Beer Festival - was a deliberate provocation.

"We've picked the date because it's the height of summer," he said. "When 
the sun's out, people want an ice cold, fizzy four-per-center - maximum 
refreshment and minimum taste.

"Cask Ale Week has managed to drum up loads of interest with a budget that's 
pretty pathetic compared to the resources we can muster.

"So, let the sandal-wearing beardy-weirdies have their festivals and drink 
their warm, flat ale. In pubs up and down the land people will be drinking 
our products during National Lager Week 2009, and throughout the year.

"Lager is the UK's best selling beer category and, quite frankly, we're not 
going to apologise for it any more. We're not going to invent bogus 
provenance and spurious histories for bog-standard, mass produced keg beer. 
It is what it is."

Brett... wrote:
> Big brewers hit back with National Lager Week
> 1 April, 2009
> 
> 

I do hope that this is Date - related ...

:)

C.

In article <UoqdnaFfGa5QhE7UnZ2dnUVZ8ouWnZ2d@posted.plusnet>, Brett... 
 writes
>Big brewers hit back with National Lager Week
>1 April, 2009
>
>£50m celebration of standard lagers set for the summer
>
Yeah, right!

Roy.
-- 
Roy Bailey
West Berkshire.

On Apr 1, 4:23 pm, Roy Bailey  wrote:
> In article <UoqdnaFfGa5QhE7UnZ2dnUVZ8ouWn...@posted.plusnet>, Brett...
>  writes>Big brewers hit back with National Lager Week
> >1 April, 2009
>
> >£50m celebration of standard lagers set for the summer
>
> Yeah, right!
>
> Roy.
> --
> Roy Bailey
> West Berkshire.

A lager week would not be too bad. Dortmunder Union, Lowenbrau, Bud
Budvar, Kozel, Staropramen....

But NOT Young's London Lager - fucking hell, that was bad!

On 2 Apr, 10:11, Offramp  wrote:
> On Apr 1, 4:23 pm, Roy Bailey  wrote:
>
> > In article <UoqdnaFfGa5QhE7UnZ2dnUVZ8ouWn...@posted.plusnet>, Brett...
> >  writes>Big brewers hit back with National Lager Week
> > >1 April, 2009
>
> > >£50m celebration of standard lagers set for the summer
>
> > Yeah, right!
>
> > Roy.
> > --
> > Roy Bailey
> > West Berkshire.
>
> A lager week would not be too bad. Dortmunder Union, Lowenbrau, Bud
> Budvar, Kozel, Staropramen....
>
> But NOT Young's London Lager - fucking hell, that was bad!

Apparently the truth is stranger than satire -
http://www.thepublican.com/story.asp?sectioncode=7&storycode=63361&c=1
or for a shorter-er URL -
http://tinyurl.com/real-lager

"An English lager brewer is attempting to launch an organisation that
would be to lager what the Campaign for Real Ale (CAMRA) is to cask
beer."

Oh & I remember quite enjoying the occasional pint of Young's f***ing
Lager (the stronger one, at least), but I'd probably prefer a pint of
mature Old.
cheers
MikeMcG
(brewing lager & ale on the Wirral)