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date: Wed, 6 Feb 2008 11:53:24 +0000,
group: uk.net.web.authoring
back
Meta-data in search results
If you look at the results for a Google search on "BBC news", the first
result is:
BBC NEWS | News Front Page
United Kingdom and international news headlines. Contains video
and audio webcasts, forums, and in-depth articles.
news.bbc.co.uk/ - 90k - Cached - Similar pages
England
Sport
UK
World
U.K.
Entertainment
Business
Scotland
More results from bbc.co.uk
The first element is the title:
BBC NEWS | News Front Page
What is the second element?
United Kingdom and international news headlines. Contains video
and audio webcasts, forums, and in-depth articles.
I's not the <meta name="description">, which is:
Visit BBC News for up-to-the-minute news, breaking news,
video, audio and feature stories. BBC News provides trusted
World and UK news as well as local and regional perspectives.
Also entertainment, business, science, technology and health
news.
So where have they got the description from?
Finally, the list of news sections:
England
Sport
UK
World
U.K.
Entertainment
Business
That's presumably from some sort of sitemap data, but has Google
acquired it from the BBC, or generated it? Is it known on what basis
Google will opt to place such information in search results?
Daniele
date: Wed, 6 Feb 2008 11:53:24 +0000
author: (D.M. Procida)
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Re: Meta-data in search results
In message
<1ibvzr3.m3t1aunvntonN%real-not-anti-spam-address@apple-juice.co.uk>,
D.M. Procida writes
>What is the second element?
>
> United Kingdom and international news headlines. Contains video
> and audio webcasts, forums, and in-depth articles.
That is the description of the site in DMOZ the open directory project
http://www.dmoz.org/
Don't know where the rest came from.
--
Dominic Sexton
date: Wed, 6 Feb 2008 12:26:07 +0000
author: Dominic Sexton {da-sep03}@dscs.demon.co.uk
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Re: Meta-data in search results
D.M. Procida wrote:
> Finally, the list of news sections:
>
> England
> Sport
> UK
> World
> U.K.
> Entertainment
> Business
>
> That's presumably from some sort of sitemap data, but has Google
> acquired it from the BBC, or generated it? Is it known on what basis
> Google will opt to place such information in search results?
It turns out those are called sitelinks:
<http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=473
34>
They're compiled algorithmically. Sometimes, odd or poor results re
produced.
Daniele
date: Wed, 6 Feb 2008 15:01:56 +0000
author: (D.M. Procida)
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