<http://www.w3.org/QA/Tips/noClickHere> says:

When calling the user to action, use brief but meaningful link text
that:
        *       provides some information when read out of context
        *       explains what the link offers
        *       doesn't talk about mechanics
        *       is not a verb phrase

I'm not convinced about that last one. The suggestions on that page
include "Get [Amaya]!" and "Tell me more about [Amaya]: W3C's free
editor/browser", both keeping the verb out of the link text.

But one might well have links in the same place, one which links to
information about Amaya, and one which takes you to a download page. 

In that case, I think that "[Get Amaya]!" or "[Download Amaya]!" would
be appropriate. Is there some very good reason to keep such verb phrases
out of link text?

Note followups.

Daniele