Most people don't realize that they spend hundreds or even thousands of 
dollars a year buying the heavily advertised (HA) brand products in the 
grocery and department stores. There is nothing in the grocery store that 
is rocket science. Many of the less advertised (LA) brands or store brands 
are just as good or better as the HA brands. You are paying for the 
brainwashing that many HA brand manufacturers put in their advertising 
campaigns. It is not difficult to make shampoos, conditioners, cleaning 
products and all those other products that can be found in your local 
grocery or department store. Why are you paying 4+ dollars for baby shampoo 
when you can buy the less advertised brand for half the money? Do you like 
wasting money? If the name brand products are better why would companies be 
spending billions of dollars in advertising? The answer is that they are 
not better. They are trying to convince you that the high price they are 
charging is some how justified by a better product. Even over the counter 
drugs like aspirin can be bought for half the price of the HA brands. This 
is a product that has been around for decades. The LA products are under 
the same FDA regulations as the HA brands. Save a lot of money and don't 
buy the over priced HA brands. 

When you pay the higher price for the HA brands you are paying for the 
ridiculous high salaries of the CEO's, private jets, golden parachutes and 
for the billions spent on advertising.

Every time you go to the store you can save several dollars. Over time this 
can amount to a significant amount of money.