September 15, 2006
Los Angeles

Legendary British rock band The Who is reaching out to a new generation of 
listeners.

In addition to this week launching its first world tour in more than 20 
years to promote its first new album since 1982, The Who, which rose to fame 
with rebellious hits such as My Generation, said it will be hosting its own 
channel on Sirius Satellite Radio Inc.

The Who Channel, a commercial-free music channel, will launch on September 
21. Sirius, a subscriber-based satellite radio provider, announced the new 
channel during a press event in New York attended by all current members of 
The Who.

The Who has only two of its original members -- singer Roger Daltrey and 
guitarist and songwriter Pete Townshend.

Two other original members, drummer Keith Moon and bassist John Entwistle, 
died in drug-related incidents.

The limited-run channel will feature five decades of the band's music, 
exclusive interviews with band members and nightly broadcasts of concerts on 
the band's current tour.

Sirius will also broadcast shows from The Who's archives, including some 
never before-heard shows and backstage conversations with the band, 
including some with the late Keith Moon and John Entwistle.

Townshend and Daltrey are now joined by bassist Pino Palladino, drummer Zak 
Starkey (Ringo Starr's son), guitarist Simon Townshend and keyboardist John 
"Rabbit" Bundrick on the new album, as well as in their live performances.

The band kicked off their world tour in Philadelphia on Wednesday with a 
two-hour set that included a full complement of classic hits and a 
smattering of new material.

Endless Wire, The Who's first studio album in 24 years, is due to be 
released by Vivendi's Universal Music on October 31.

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