The campaign for the new "diamond" Shreddies is an insult to intelligence. 
Make their sales plummet by not purchasing this product. Make these arrogant 
and delusional "professionals" answer to their shareholders.

http://www.kraft.com/About/profile

Meldon wrote:
> The campaign for the new "diamond" Shreddies is an insult to intelligence. 
> Make their sales plummet by not purchasing this product. Make these arrogant 
> and delusional "professionals" answer to their shareholders.
> 
> http://www.kraft.com/About/profile 
> 
> 
There could be a bit of a problem here: 
Shreddies is not part of the Kraft group so far 
as I am aware; it is part of the Nestle group!

D.

-- 
=======================
Women have spent the last
30 years proving that men
have been right for the
last 30 centuries.
=======================

"Dustbin"  wrote in message 
news:LHjqj.57804$801.25710@fe1.news.blueyonder.co.uk...
> Meldon wrote:
>> The campaign for the new "diamond" Shreddies is an insult to 
>> intelligence. Make their sales plummet by not purchasing this product. 
>> Make these arrogant and delusional "professionals" answer to their 
>> shareholders.
>>
>> http://www.kraft.com/About/profile
> There could be a bit of a problem here: Shreddies is not part of the Kraft 
> group so far as I am aware; it is part of the Nestle group!
>
> D.
>

The problem begins with "J".

--------
Think that we can't make 100% whole grain wheat Shreddies cereal even 
better?

Well, we just did!

Introducing new Diamond Shreddies cereal.

Recent advances in cereal technology have allowed us to take Shreddies 
cereal to a whole new level of geometric superiority. One taste and you'll 
wonder how you've been so square for so long. Welcome to the 45th degree. 
Welcome to Diamond Shreddies country.

Get the Flash Player
Featured Recipe
Nut Fluff
Terms of Use | Privacy Policy | Food Links
© 2008 Kraft Canada Inc.

http://diamondshreddies.ca

On Wed, 6 Feb 2008 06:42:53 -0500, "Meldon"  wrote:

>The campaign for the new "diamond" Shreddies is an insult to intelligence. 

Unless of course you have a sense of humour.

David Johnston wrote:

> On Wed, 6 Feb 2008 06:42:53 -0500, "Meldon"  wrote:
>
> >The campaign for the new "diamond" Shreddies is an insult to intelligence.
>
> Unless of course you have a sense of humour.

The boycott should be against Shredded Wheat.   I used to buy it all the time,
but then they went and changed the boxes in a very desceptive manner. They used
to have one size box with 18 biscuits  and one with 24, each containing
packages of three layed horizontally.  The changed the packaged, so that the 18
box has double rows of bicuit packages placed vertically. It doesn't sound like
a big deal, but the result was that the front of the new 18 box is the
aproximate height and width as the old 24 box, but  the box is thinner. The
result it that the new 18 biscuit format looks like the 24 size, and sells for
the same price as the 24 biscuit box, so we got gouged for a 33% increase in
price..... unless you are smart and switch to Muffets, which taste the same and
are a hell of a lot cheaper.

"Dave Smith"  wrote in message 
news:47AA6002.AFF82CC7@sympatico.ca...
> David Johnston wrote:
>
>> On Wed, 6 Feb 2008 06:42:53 -0500, "Meldon"  wrote:
>>
>> >The campaign for the new "diamond" Shreddies is an insult to 
>> >intelligence.
>>
>> Unless of course you have a sense of humour.
>
> The boycott should be against Shredded Wheat.   I used to buy it all the 
> time,
> but then they went and changed the boxes in a very desceptive manner. They 
> used
> to have one size box with 18 biscuits  and one with 24, each containing
> packages of three layed horizontally.  The changed the packaged, so that 
> the 18
> box has double rows of bicuit packages placed vertically. It doesn't sound 
> like
> a big deal, but the result was that the front of the new 18 box is the
> aproximate height and width as the old 24 box, but  the box is thinner. 
> The
> result it that the new 18 biscuit format looks like the 24 size, and sells 
> for
> the same price as the 24 biscuit box, so we got gouged for a 33% increase 
> in
> price..... unless you are smart and switch to Muffets, which taste the 
> same and
> are a hell of a lot cheaper.
>

Thanks for that. I just checked the box and its a 24 pack. I'll have to keep 
my eye out for the new format. I'm concerned however, having not 
investigated further at this point, that this may be a small, specialized 
company. It does not appear to be owned by a mega-conglomerate and is 
licensed under the name Wheatabix Ltd.

I suppose the crux is, marketing = deception and the best marketers are the 
best deceivers. To think that people actually study how best to deceive is 
sort of sad, but alas, the truth can sometimes be quite painful. Having said 
that, truth is always better than lies.

"David Johnston"  wrote in message 
news:csikq3d6knnlp4bgtj9p7fc56g8rk8g0hb@4ax.com...
> On Wed, 6 Feb 2008 06:42:53 -0500, "Meldon"  wrote:
>
>>The campaign for the new "diamond" Shreddies is an insult to intelligence.
>
> Unless of course you have a sense of humour.

Finding humor can be difficult during stressful times and I admitted to the 
possibility of missing the joke. I guess I could be happier if I were not 
born a white male. Oh well, my lot in life being sealed by race, gender and 
class is no different than any other "minority". lol

> Finding humor can be difficult during stressful times and I admitted to the
> possibility of missing the joke. I guess I could be happier if I were not
> born a white male. Oh well, my lot in life being sealed by race, gender and
> class is no different than any other "minority". lol

I saw the commercial.  It reminded me of a tea commercial from several
years ago.  A tea company was touting that it's tea bags were round.
One of the other companies ran an answering  commercial where they
said that their tea was in a newly shaped bag too.  It was, of course,
the bag turned 45 degrees.