On 2008-12-30 12:56:02 +0000, "Mark Whitehead" 
 said:

> Good Afternoon,
> 
> I am currently putting a plan together to open a Sushi Takeaway in Edinburgh
> and would value any opinions (positive or negative) on the viability of the
> proposal.
> 
> The takeaway would focus on the sale of 'Fusion Style' sushi, like those
> found in California.
> 
> Examples include the 'Rainbow Roll', 'Dragon Roll' and the "Spicy Tuna Roll"
> to name but a few - although this is only likely to make sense to sushi
> connoisseurs.
> 
> The aim is to produce good quality sushi with fresh ingredients (on site)
> for half the price of the equivalent in the various Japanese restaurants in
> town, and to convert non-sushi fans by demonstrating that sushi does have to
> mean raw fish.
> 
> Please be sure that this is not an advertisement and a genuine plea for
> constructive opinion.

My gut reaction without too much thought.

1. Focus on the 'Waitrose' areas of town.

2. As Alan said, understand why Yo Sushi failed. It had the clout to 
succeed, a good location, home delivery but still couldn't survive in 
Edinburgh.

3. Find a good local supplier for fish - Eddie's fish market springs to mind.

And if you need a 'beta tester' give me a call.
-- 
Cheers,

Steve

The reply-to email address is a spam trap.
Email steve 'at' shodgson 'dot' org 'dot' uk