by Sam Matthews
Brand Republic 26 Apr 2005

 Siemens is launching an email and viral game, marking its first online CRM
campaign, which has been created by direct marketing agency Spinnaker to
support the launch of its SF65 camera phone.

Spinnaker created the email campaign, which includes a link to the newly
created viral game 'If it Moves Shoot it' where the SF65 acts as a cursor as
the player tries to take pictures on a beach.

The email was sent to an 18- to 40-year-old market and is designed to
highlight the dual camera and phone features of the SF65.

The game invites players to capture unusual images that fly across three
landscape scenes.

There is the opportunity for players to enter a free prize draw to win one
of the phones, enabling a Siemens data capture opportunity.

Charlie Mitchall, Siemens brand marketing manager, said: "The campaign is
fun and provides us with a different technique to communicate the many
qualities of the SF65.

"What's more, it is enabling us to gather data and add substance to our new
newly launched CRM programme."

http://www.brandrepublic.com/bulletins/dm/article/472233/siemens-spinnaker-team-mobile-viral-campaign/