Tesco set for life insurance drive through Harvest Digital
by Staff Marketing 7 Apr 2005

Tesco Personal Finance is running a cross-media prize draw promotion to
encourage consumers to apply for up-to-date quotes for its life insurance
policies.

Under the promotion, devised by Harvest Digital, consumers who apply for a
quote will be offered the chance to enter the draw to win an
all-expenses-paid family holiday to Florida.


Tesco has launched a dedicated microsite, which will be advertised through
an online campaign across financial and general websites, such as
dailymail.co.uk and AOL, and in-store via leaflets at the checkouts.


The leaflets, which will carry the address of the microsite, are intended to
encourage consumers to log on.

Tesco Personal Finance, which currently has more than 4.2m customer
accounts, is a joint-venture between Tesco and The Royal Bank of Scotland
Group.

http://www.brandrepublic.com/bulletins/design/article/469500/tesco-set-life-insurance-drive-harvest-digital/